The Korea Tourism Organization (KTO) is a government agency responsible for promoting tourism in South Korea. Established in 1961, its main goal is to attract international visitors and enhance the country's image as a travel destination. The KTO provides information on various attractions, cultural experiences, and travel services to help tourists plan their trips. In addition to marketing efforts, the KTO organizes events and campaigns to showcase Korean culture and heritage. It collaborates with local businesses and tourism stakeholders to improve the overall visitor experience, ensuring that travelers can enjoy the rich history and modern attractions that South Korea has to offer.