Kellyanne Conway is an American political consultant and pollster known for her role as a senior advisor to Donald Trump during his presidency. She gained prominence as the first woman to manage a successful presidential campaign in 2016, helping to guide Trump's election strategy. Conway has also served as a spokesperson for the Trump administration, often appearing on television to discuss policy and defend the president's actions. She is recognized for coining the term "alternative facts," which sparked significant media attention and debate about truth and misinformation in politics.