Kazutoshi Sakurai is a prominent Japanese video game designer and director, best known for his work on the Kirby series. He created the character Kirby in 1992 while working for HAL Laboratory, and has since been involved in many of the franchise's titles, contributing to its unique gameplay and charm. In addition to his work on Kirby, Sakurai is also known for directing the Super Smash Bros. series, which features characters from various video game franchises. His innovative approach to game design has earned him recognition and respect within the gaming community.