Kawaii culture originated in Japan and emphasizes cuteness in various aspects of life, including fashion, art, and behavior. The term "kawaii" translates to "cute" and is often associated with characters like Hello Kitty and Pokémon. This culture promotes a playful and innocent aesthetic, influencing everything from toys to food presentation. Kawaii culture has spread globally, inspiring trends in fashion, design, and social media. It encourages self-expression through colorful clothing, accessories, and even home decor. Events like Anime Expo and Comic-Con often showcase kawaii-themed merchandise, highlighting its popularity beyond Japan.