Kat Von D Beauty is a cosmetics brand founded by tattoo artist and television personality Kat Von D. Launched in 2008, the brand is known for its high-performance makeup products, particularly its long-lasting liquid lipsticks and full-coverage foundations. The line emphasizes bold colors and unique formulations, appealing to a diverse range of beauty enthusiasts. The brand is committed to cruelty-free practices and has a strong focus on vegan ingredients. Kat Von D Beauty has gained a loyal following for its artistic approach to makeup, often reflecting Kat Von D's personal style and aesthetic, which includes elements of gothic and punk influences.