Karl-Johan Persson is a Swedish businessman known for his role as the CEO of H&M, a global fashion retailer. He took over the position in 2013, succeeding his father, Stefan Persson, who had led the company for many years. Under his leadership, H&M has focused on sustainability and digital transformation to adapt to changing consumer preferences. Born in 1975, Persson studied at Stockholm University and later joined H&M in 2004. He has been instrumental in expanding the brand's online presence and enhancing its commitment to environmentally friendly practices. His efforts aim to position H&M as a leader in the fast-fashion industry.