KRU is a Malaysian entertainment company founded in 1992 by the KRU Brothers, consisting of Yusry Abdul Halim, Edry Abdul Halim, and Norman Abdul Halim. Initially known for their music, they gained popularity as a boy band and later expanded into film production, television, and digital content. The company has produced several successful films, including Cinta, and has been involved in various music projects, contributing to the Malaysian entertainment industry. KRU is recognized for its innovative approach and has played a significant role in promoting local talent and content.