K-Rock is a popular radio station format that primarily plays rock music, often focusing on alternative rock, classic rock, and modern rock genres. The term "K-Rock" can refer to various radio stations across the United States and Canada, each with its own unique programming and local flavor. Many K-Rock stations also feature live shows, interviews, and music news, catering to rock music fans. The format has gained a loyal following, especially among younger audiences who enjoy discovering new artists and classic hits. Notable K-Rock stations include KROQ in Los Angeles and K-Rock 101 in Canada.