K-Hip Hop, or Korean Hip Hop, is a genre of music that blends traditional hip hop elements with Korean culture and language. It emerged in the late 1990s and has since gained popularity both in South Korea and internationally. Artists often incorporate various styles, including rap, R&B, and trap, while addressing themes relevant to youth and society. The genre has produced notable artists such as Jay Park, Zico, and Epik High, who have contributed to its growth and global recognition. K-Hip Hop is characterized by its unique beats, lyrical depth, and vibrant performances, making it a significant part of the broader K-Pop music scene.