Kënga Magjike is an annual music festival held in Albania, showcasing a variety of pop and contemporary music. Established in 1999, it features both established and emerging artists, providing a platform for diverse musical talents. The festival is known for its competitive format, where participants perform original songs, and winners are determined by a combination of jury and audience votes. The event typically takes place in December and attracts a large audience, both live and through television broadcasts. Kënga Magjike has become a significant cultural event in the region, promoting Albanian music and fostering connections among artists from different backgrounds.