Jury consulting is a specialized field that assists legal teams in preparing for trials. Consultants analyze potential jurors' backgrounds, attitudes, and biases to help lawyers select a jury that may be more favorable to their case. They often conduct mock trials and focus groups to gauge how different arguments resonate with various demographics. Additionally, jury consultants provide insights on effective communication strategies and presentation styles. They may advise on how to frame evidence and witness testimonies to appeal to jurors' emotions and logic. This strategic approach aims to enhance the chances of a favorable verdict in legal proceedings.