Jughead Jones is a fictional character from the Archie Comics series. He is known for his signature crown-shaped beanie and his laid-back, sarcastic personality. Jughead is often portrayed as the best friend of Archie Andrews and is characterized by his love for food, particularly hamburgers. In addition to his humorous demeanor, Jughead is also depicted as an intelligent and resourceful individual. He often serves as the voice of reason among his friends in the town of Riverdale. Jughead's character has appeared in various adaptations, including animated series and live-action shows, further solidifying his popularity in popular culture.