The Journal of Business Research is a peer-reviewed academic journal that publishes research articles focused on various aspects of business and management. It covers topics such as marketing, finance, operations, and organizational behavior, providing insights that can help practitioners and scholars understand business dynamics. Established in 1973, the journal aims to bridge the gap between theory and practice by presenting empirical studies, theoretical frameworks, and case studies. It serves as a platform for researchers to share their findings with a global audience, contributing to the advancement of knowledge in the field of business research.