The Journal of Advertising is a peer-reviewed academic publication that focuses on the field of advertising. It features research articles, case studies, and reviews that explore various aspects of advertising theory, practice, and effectiveness. The journal aims to advance knowledge and understanding of advertising's role in marketing and communication. Published quarterly, the journal covers topics such as consumer behavior, advertising strategies, and the impact of digital media. It serves as a platform for scholars, practitioners, and students interested in the evolving landscape of advertising, contributing to the broader field of marketing and communication studies.