Joseph Sugarman is a renowned American entrepreneur and direct marketing expert, best known for his innovative advertising techniques. He gained fame for his ability to create compelling copy that effectively sells products, particularly through print media. Sugarman is also the author of several influential books on marketing, including The Adweek Copywriting Handbook. In addition to his work in advertising, Sugarman founded BluBlocker, a company that produces sunglasses designed to block blue light. His contributions to the field of marketing have made him a respected figure, and he has shared his knowledge through seminars and workshops, helping others succeed in the industry.