Jordi de Sant Jordi is a traditional celebration in Catalonia, held on April 23rd each year. It honors Saint George, the patron saint of Catalonia, and is marked by the exchange of books and roses. This day is often compared to Valentine's Day, as couples give each other gifts to express their love. The celebration has deep cultural significance, promoting literature and romance. Many people visit bookstores and flower shops to participate in the festivities. The event also coincides with the World Book Day, making it a unique occasion that highlights both love and literature in Catalan culture.