Jordan Brand is a premium athletic footwear and apparel line created by Nike, inspired by the legendary basketball player Michael Jordan. Launched in 1997, it has become synonymous with basketball culture and streetwear fashion, offering a range of products that include sneakers, clothing, and accessories. The brand's flagship product, the Air Jordan sneakers, has seen numerous iterations and collaborations, making them highly sought after by collectors and fans alike. Jordan Brand also supports various sports and community initiatives, further solidifying its influence in both athletics and popular culture.