Joose is a flavored malt beverage that contains a high alcohol content, typically around 12% to 14%. It is often marketed as an alternative to traditional beer and is available in various fruity flavors, making it appealing to a younger audience. Originally introduced in the early 2000s, Joose gained popularity for its sweet taste and potent effects. It is packaged in colorful cans, which contribute to its vibrant branding. Due to its high alcohol content, consumers are advised to drink responsibly.