Joon-sang is a central character in the popular South Korean television drama Winter Sonata, which aired in 2002. He is portrayed as a sensitive and romantic young man who experiences deep emotional struggles throughout the series. The story revolves around his love for Yoon-hee, a girl he meets during his youth, and the challenges they face due to misunderstandings and tragic circumstances. The drama is known for its picturesque settings and poignant themes of love and loss. Winter Sonata is part of the K-drama wave that gained international popularity, contributing to the global interest in South Korean culture and entertainment.