Joichiro Yukihira is a fictional character from the anime and manga series Food Wars! Shokugeki no Soma. He is the father of the main protagonist, Soma Yukihira, and is known for his exceptional culinary skills and innovative cooking techniques. Joichiro runs a diner called Yukihira Diner, where he encourages his son to develop his own cooking style. As a former student of the prestigious Totsuki Culinary Academy, Joichiro has a reputation for being a top chef. He is often seen as a mentor figure, inspiring both Soma and other aspiring chefs to push their limits and embrace creativity in the kitchen.