Johnny Morris is an American businessman and television personality, best known as the founder of Bass Pro Shops, a popular outdoor retail chain. He started the company in 1971, initially selling fishing tackle from his father's liquor store in Springfield, Missouri. Over the years, Bass Pro Shops expanded to include a wide range of outdoor gear and apparel, becoming a leading destination for outdoor enthusiasts. In addition to his retail success, Morris is known for his commitment to conservation and wildlife preservation. He has supported various initiatives and organizations aimed at protecting natural habitats and promoting outdoor recreation. His efforts have made a significant impact on the outdoor community and environmental stewardship.