Johnnie Boden is a British fashion designer and the founder of the clothing brand Boden. Established in 1991, Boden is known for its colorful and stylish clothing for men, women, and children. The brand emphasizes quality materials and classic designs, appealing to a wide range of customers. Boden started his career in the fashion industry by working for various companies before launching his own label. His vision was to create a brand that offered fun and vibrant clothing, which has since gained a loyal following. Today, Boden is recognized for its commitment to sustainability and ethical practices in fashion.