John E. Reid and Associates is a prominent consulting firm specializing in investigative interviewing and interrogation techniques. Founded by John E. Reid, the firm is known for developing the Reid Technique, a widely used method in law enforcement and corporate investigations. The organization offers training programs, seminars, and resources for professionals in various fields, including law enforcement, security, and human resources. Their focus is on enhancing the skills of interviewers to effectively gather information while ensuring ethical practices are maintained throughout the process.