Joey Drew is a fictional character from the video game series Bendy and the Ink Machine. He is portrayed as the founder of Joey Drew Studios, a once-popular animation studio known for its cartoon character, Bendy. Drew is depicted as a charismatic yet morally ambiguous figure, whose ambition led to the studio's eventual decline. In the game, players uncover the dark secrets behind the studio and its creations. Joey Drew is central to the story, as his actions and decisions have significant consequences for the characters and the world around them. His legacy is intertwined with themes of creativity, ambition, and the cost of success.