Joe Sugarman is a well-known American entrepreneur, author, and advertising expert. He gained fame for his innovative marketing techniques and is recognized for his work in direct response advertising. Sugarman is the founder of BluBlocker Sunglasses, a successful product that became popular in the 1980s. In addition to his business ventures, Sugarman has written several books on marketing and sales, including The Adweek Copywriting Handbook. His insights have influenced many marketers and business owners, making him a respected figure in the field of advertising. Sugarman's approach emphasizes the importance of storytelling and understanding customer psychology.