Joe Goldberg is a fictional character from the book series "You," written by Caroline Kepnes. He is portrayed as a charming yet deeply troubled individual who becomes obsessed with the women he dates. Joe works in a bookstore, which allows him to blend into the literary world while hiding his darker tendencies. Throughout the series, Joe's obsession leads him to engage in manipulative and dangerous behavior. His character explores themes of love, obsession, and the consequences of toxic relationships, making him a complex figure in contemporary fiction. The series has been adapted into a popular television show on Netflix.