Joe Fresh is a Canadian fashion brand known for its affordable and stylish clothing. Launched in 2006, it offers a wide range of apparel for men, women, and children, as well as accessories and home goods. The brand focuses on providing trendy designs that cater to everyday wear, making fashion accessible to a broad audience. The brand is owned by Loblaw Companies Limited, a major Canadian grocery and pharmacy retailer. Joe Fresh products are available in various locations, including standalone stores and select Loblaw supermarkets, as well as online. The brand emphasizes quality and value, appealing to budget-conscious shoppers.