Joe Bruin is the official mascot of the University of California, Los Angeles (UCLA). He is a friendly bear who represents school spirit and pride at various athletic events and university activities. Joe is often seen wearing a UCLA jersey and cap, engaging with fans and promoting a sense of community among students and alumni. The character of Joe Bruin was first introduced in 1925 and has since become an iconic symbol of the university. He participates in numerous events, including football games and basketball matches, helping to energize the crowd and support the UCLA Bruins teams.