Joanie Demer is a well-known figure in the world of couponing and frugal living. She co-founded the popular website The Krazy Coupon Lady, which provides tips and strategies for saving money through coupons and deals. Her expertise has helped many people learn how to maximize their savings on everyday purchases. In addition to her work online, Joanie has appeared on various media platforms, sharing her knowledge about budgeting and smart shopping. She is recognized for her approachable style and practical advice, making it easier for individuals and families to manage their finances effectively.