Jeff Williams is an American businessman and the Chief Operating Officer (COO) of Apple Inc.. He has been with the company since 1998 and has played a significant role in its growth and success. Williams oversees the company's worldwide operations, including supply chain management and product development. Under his leadership, Apple has introduced several innovative products, including the Apple Watch. Williams is known for his focus on operational efficiency and quality, helping to streamline processes and improve the overall customer experience. His contributions have been vital in maintaining Apple's position as a leader in the technology industry.