Jean-Baptiste Le Moyne de Bienville was a French explorer and colonial administrator born in 1680. He is best known for founding the city of New Orleans in 1718 and played a significant role in the early development of the Louisiana territory. Bienville served as the governor of Louisiana multiple times and was instrumental in establishing trade relations with Native American tribes. Throughout his career, Bienville faced various challenges, including conflicts with other European powers and difficulties in managing the colony's economy. His leadership helped shape the cultural and social landscape of New Orleans, making it a vital hub in the Mississippi River region.