Jay Sherman is a fictional character from the animated television series The Critic, which aired in the 1990s. He is a film critic known for his distinctive voice and humorous commentary on movies. Jay often finds himself in absurd situations, reflecting the challenges of his profession and personal life. The character was created by Al Jean and Mike Reiss, who are also known for their work on The Simpsons. Jay's catchphrase, "It stinks!" became popular among fans, highlighting his often blunt and comedic reviews of films. The show satirizes the film industry and popular culture.