Japanese beer is known for its crisp and refreshing taste, often characterized by a light body and subtle flavors. The most popular styles include lager and pale ale, with major brands like Asahi, Kirin, and Sapporo dominating the market. These beers are typically brewed using high-quality ingredients, including rice, which contributes to their smoothness. In recent years, the craft beer movement has gained momentum in Japan, leading to a rise in microbreweries and unique flavors. Many of these breweries experiment with local ingredients, creating innovative brews that reflect Japan's rich culinary culture. This evolution has expanded the variety of options available to beer enthusiasts.