The Japan National Tourism Organization (JNTO) is a government agency responsible for promoting tourism in Japan. Established in 1964, its main goal is to attract international visitors by showcasing the country's rich culture, history, and natural beauty. JNTO provides information and resources to travelers, including guides, maps, and event details. In addition to marketing efforts, JNTO collaborates with local governments, businesses, and travel agencies to enhance the overall visitor experience. The organization also conducts research on tourism trends and works to improve infrastructure, ensuring that Japan remains a top destination for travelers worldwide.