James Lock is a British television personality and businessman, best known for his appearances on the reality TV show The Only Way Is Essex (TOWIE). He gained popularity for his charming personality and relationships with other cast members, which often became a focal point of the series. In addition to his television career, Lock is also an entrepreneur. He owns a barbershop and has ventured into various business projects, including a clothing line. His work in both entertainment and business has made him a recognizable figure in British pop culture.