Jai Santoshi Maa is a popular Hindu goddess worshipped primarily in North India. She is considered the goddess of satisfaction and contentment, symbolizing the fulfillment of desires and the removal of obstacles. Devotees often seek her blessings for peace and prosperity in their lives. The worship of Santoshi Maa gained prominence in the 20th century, especially after the release of the 1975 Bollywood film "Jai Santoshi Maa." Her devotees observe a fast on Fridays, offering sweets made from jaggery and gram flour, as a way to express their devotion and seek her grace.