JP Morgan is a global financial services firm and one of the largest banking institutions in the United States. Founded in 2000, it is a part of JPMorgan Chase & Co., which has roots dating back to the 18th century. The company offers a wide range of services, including investment banking, asset management, and private banking. With a presence in over 100 markets worldwide, JP Morgan serves millions of customers, from individuals to large corporations and governments. The firm is known for its expertise in financial markets and plays a significant role in the global economy by facilitating capital flows and providing financial solutions.