J.B. Biggley is a fictional character from the musical "How to Succeed in Business Without Really Trying." He serves as the president of the company World Wide Wicket Company and is portrayed as a somewhat bumbling yet well-meaning executive. His character embodies the traits of corporate leadership during the 1960s, often prioritizing personal connections over professional competence. In the story, Biggley is often influenced by the ambitious protagonist, J. Pierrepont Finch, who uses clever tactics to climb the corporate ladder. Biggley's interactions with Finch highlight themes of ambition, office politics, and the absurdities of corporate culture.