J-beauty refers to Japanese beauty practices and products that emphasize a holistic approach to skincare and makeup. It focuses on achieving healthy, radiant skin through a combination of gentle cleansing, moisturizing, and sun protection. The philosophy often incorporates natural ingredients and traditional techniques, promoting a minimalist routine that prioritizes skin health. In J-beauty, the use of layered skincare is common, where multiple products are applied in a specific order to enhance absorption and effectiveness. Popular items include essences, serums, and sheet masks, which are designed to hydrate and nourish the skin. This approach aims for a natural, luminous look rather than heavy makeup.