Ivory soap is a brand of soap that was first introduced in 1879 by the Procter & Gamble company. It is known for its distinctive white color and unique floating ability, which is due to the air that is whipped into the soap during its manufacturing process. Ivory soap is marketed as a gentle and mild product, making it suitable for various skin types. The soap is often recognized for its purity, as it contains a high percentage of natural ingredients. Over the years, Ivory soap has become a household name and is commonly used for personal hygiene, household cleaning, and even crafting purposes.