Ive is a design company founded by Jony Ive, known for his work at Apple. The company focuses on creating innovative products and experiences, emphasizing simplicity and elegance in design. Jony Ive played a crucial role in the development of iconic products like the iPhone, iPad, and MacBook. In 2019, Jony Ive left Apple to establish Ive as an independent firm. The company collaborates with various clients to enhance their product designs and branding. Ive's design philosophy prioritizes user experience and functionality, aiming to create products that are both beautiful and practical.