"Its" is a possessive pronoun used to indicate ownership or belonging. It is commonly used to refer to objects, animals, or concepts when the gender is not specified. For example, in the sentence "The dog wagged its tail," the word "its" shows that the tail belongs to the dog. Unlike "it's," which is a contraction for "it is" or "it has," "its" does not contain an apostrophe. This distinction is important in writing to avoid confusion. Understanding the correct usage of "its" helps in clear communication, especially in contexts involving animals, objects, or ideas.