Italian pop is a genre of music that originated in Italy and encompasses a wide range of styles, often characterized by catchy melodies and relatable lyrics. It gained popularity in the 1960s and has evolved over the decades, incorporating influences from rock, electronic, and traditional Italian music. Artists like Eros Ramazzotti and Laura Pausini have played significant roles in bringing Italian pop to international audiences. The genre is known for its vibrant performances and emotional themes, often exploring love, relationships, and everyday life. Festivals such as Sanremo Music Festival showcase new talent and established artists, making it a key event in the Italian music scene.