Italian Rock is a genre of music that blends traditional rock elements with Italian culture and language. It emerged in the 1960s and 1970s, influenced by global rock movements while incorporating local themes and sounds. Bands like Premiata Forneria Marconi and Litfiba helped popularize this style, often featuring electric guitars, strong vocals, and poetic lyrics. The genre has evolved over the decades, giving rise to various subgenres, including Italian Punk and Italian Metal. Artists such as Vasco Rossi and Ligabue have gained significant popularity, contributing to the rich tapestry of Italian music and reflecting the country's social and political landscape through their songs.