Italian business is characterized by a diverse economy that includes sectors such as manufacturing, agriculture, and services. Key industries include automotive, fashion, and food production, with renowned brands like Ferrari and Gucci leading the way. Small and medium-sized enterprises (SMEs) play a significant role, contributing to innovation and employment. The Italian business environment is influenced by its rich cultural heritage and strong regional identities. Family-owned businesses are common, often passed down through generations. Additionally, Italy's strategic location in Europe facilitates trade and access to international markets, making it an attractive destination for investment and commerce.