The Internet of Things (IoT) in fashion refers to the integration of smart technology into clothing and accessories. This includes items like smartwatches, fitness trackers, and connected garments that can monitor health metrics or adjust to environmental conditions. These innovations enhance user experience by providing real-time data and personalized features. Additionally, IoT helps fashion brands optimize their supply chains and inventory management. By using RFID tags and smart sensors, companies can track products from production to sale, improving efficiency and reducing waste. This technology not only benefits businesses but also offers consumers more sustainable choices.