Investor Relations (IR) is a strategic management function that focuses on communication between a company and its investors. It aims to provide accurate and timely information about the company's performance, financial health, and future prospects. This helps investors make informed decisions regarding their investments. IR professionals often prepare financial reports, organize earnings calls, and manage shareholder meetings. They also address investor inquiries and concerns, ensuring transparency and building trust. By fostering strong relationships with investors, companies can enhance their reputation and potentially improve their stock performance.