An Investment Adviser Representative (IAR) is a professional who provides personalized financial advice and investment management services to clients. They work for registered investment advisory firms and help clients understand their financial goals, assess their risk tolerance, and create tailored investment strategies. IARs must be registered with the appropriate regulatory authorities, such as the Securities and Exchange Commission (SEC) or state regulators. To become an IAR, individuals typically need to pass specific licensing exams, such as the Series 65 or Series 66, which test their knowledge of investment products, regulations, and ethical practices. IARs are required to act in the best interest of their clients, adhering to fiduciary standards to ensure transparency and trust in their financial advice.