Internet Protocol Television (IPTV) is a technology that delivers television content over the internet instead of traditional cable or satellite methods. It allows users to stream live TV shows, movies, and other video content directly to their devices, such as smart TVs, computers, or smartphones. IPTV works by using Internet Protocol (IP) networks to transmit data. This means that instead of receiving signals through cables, viewers access content through their internet connection. IPTV services often offer features like video on demand, catch-up TV, and interactive services, enhancing the overall viewing experience.