The International Cheer Union (ICU) is the global governing body for the sport of cheerleading. Founded in 2004, it aims to promote and develop cheerleading worldwide, ensuring safety and fair competition. The ICU organizes international events, including the World Cheerleading Championships, where teams from various countries compete. The ICU also works to establish standardized rules and regulations for cheerleading, helping to unify the sport across different regions. It collaborates with national cheerleading organizations to support athletes and coaches, fostering growth and recognition of cheerleading as a legitimate sport within the global sports community.